VectusUp vs Metricool
An honest comparison — Metricool and VectusUp were built for different purposes, and this page exists to help you figure out which one fits what you need, not to convince you of anything.
Metricool
Social media management
Social media scheduling, analytics, and reporting, with a free plan.
Built for
Social media managers and small teams who need to schedule, analyze, and report across multiple networks/brands.
Where it's strong
- ✓A genuinely free plan, useful for getting started with 1 brand at no cost.
- ✓Very thorough social media analytics and reporting, including competitor comparison.
- ✓Native support for more social networks (e.g. TikTok, Twitter/X, LinkedIn) than VectusUp currently offers.
VectusUp
Marketing agency management
A management platform for marketing agencies and small businesses, developed by Scaleads.
Built for
Agencies and freelancers who need to centralize CRM, clients, content, posts, finance, and tasks.
Where it's strong
- ✓A full sales CRM, with a pipeline and deals — Metricool doesn't have this area at all.
- ✓A single client profile, linking content, finance and contract to the same record.
- ✓Per-client financial management (billing, VAT) — outside the scope of Metricool.
What isn't directly comparable
Not everything VectusUp does exists in Metricool, and vice versa. Areas where Metricool doesn't compete:
- –No sales CRM or deal pipeline.
- –No client financial management or invoicing.
- –No team task management or client contracts.
Pricing
Metricool: Free plan (1 brand, 20 scheduled posts/month). Paid plans scale with brand count: Starter (up to 10 brands, from ~€16-20/month) and Advanced (up to 50 brands, from ~€43-67/month, with approvals and team management).
(Confirmed on the official source — see source)
When to choose Metricool
If your main need is advanced social media analytics, coverage of more platforms, or you want to start for free with a single brand before deciding to pay for anything.
When to choose VectusUp
If, besides publishing to social media, you need to manage the sales pipeline that brings in those clients, each client's finances, and your team's tasks — all in the same place where you already organize content.
You can also use both
Nothing stops you from using Metricool for broader social media analytics/scheduling and VectusUp for the CRM, finances, and agency operations around those clients — they're tools with different focuses, not mutually exclusive.
Conclusion
Metricool is a solid social media management tool, with a genuinely free plan and good analytics coverage. VectusUp doesn't compete directly at that depth of analytics — in exchange, it brings publishing into a single system with CRM, clients, and finance. The choice comes down to whether you only need to manage social media, or the whole agency around it.
VectusUp/Scaleads has no affiliation with Metricool. Names and brands mentioned belong to their respective owners.
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